Nike Nexus | Williamsburg | Brooklyn
More than a store - Nike Nexus is an immersive retail experience where movement meets meaning. Rooted in Williamsburg and designed for the future, it invites visitors into the layer journey of innovation, interaction and urban identity. This is where community, technology and brand storytelling converge to redefine how we explore, test and connect.
Concept Genesis
This abstract model laid the conceptual foundation for Nike Nexus — a collision of motion, technology, and community.
Intersecting elements speak to disruption and convergence, while the tangled coil and raw materials nod to urban complexity, tension, and connection.
From Concept to Construction
From abstract wireframe to detailed floor plan, these drawings trace the transformation of the Nike Nexus concept into a resolved spatial experience. Materiality is anchored in the sample board, while the AutoCAD section and rendered plan articulate how structure, layout, and finish align to shape both form and function.
Nike Nexus | Final Spatial Experience
From street presence to immersive interior, the final design for Nike Nexus translates concept into experience. Every touchpoint is curated—from the architectural form to the layered retail journey within. Interactive hubs, material contrasts, and digital integration converge to elevate the brand narrative and create a space where community, performance, and design intersect.
Conclusion | A Vision Realised
Nike Nexus stands as a bold intersection of innovation, identity, and place. Rooted in concept yet responsive to context, this flagship design pushes retail beyond product—crafting a narrative-driven environment that celebrates motion, community, and the power of design to inspire. Williamsburg becomes the backdrop. Nike becomes the experience.